Musk, Myths, and Marketing:

The Power of PR in the Age of Space Tech

Elon Musk is the world’s richest man and perhaps the only CEO who breaks the internet more often than he breaks new ground.

As the head of Tesla, SpaceX, Neuralink, and the newly rebranded platform X (formerly Twitter), Musk has turned himself into a pop icon of tech futurism. His public persona blends startup brilliance with meme culture, and his announ…