No-Nonsense Networking

Building Connections That Don’t Make You Cringe

The Awkward Truth About Networking

Networking is supposed to help us grow, right? But let’s be real - just hearing the word “networking” can make us cringe. It’s easy to picture yourself at some stuffy event, fumbling through small talk, wondering if there’s a graceful way to break free from a conversation about “market synergies.”

But maybe networking doesn’t have to be this forced, awkward exchange. Maybe it’s really about meeting interesting people who might inspire you, teach you, or even become lifelong collaborators. So, here’s a fresh look at how to build connections that don’t feel like transactions but instead feel…human.

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Networking Isn’t About “Networking” - It’s About Curiosity

Here’s the truth: the best networking happens when you’re not actively trying to “network.” Picture yourself at a crowded event. You’re waiting in line for coffee, and the person next to you cracks a joke about the absurd wait time. It’s the perfect opening for a casual chat, and before you know it, you’re swapping stories about weird event experiences. Turns out, they’re a creative director at an agency you admire, but neither of you are in “pitch mode.” You’re just two people, connecting.

Orbit Insight: Networking doesn’t have to be a stiff, transactional exchange. Think of it as a chance to genuinely meet people who could one day be collaborators, mentors, or friends. When you lead with curiosity, connections happen naturally.

Actionable Tip: Instead of launching into your pitch, start with open, curiosity-driven questions. Here’s one: “What’s been the highlight of your week?” or “What’s the weirdest job you ever had?” Questions like these go beyond surface-level and make people feel seen.