We sat down with Sandra Valencia, award-winning copywriter, for a candid conversation about the state of the advertising industry. From the true value of awards to what makes great copy, the mental toll of creative work, and why being an outsider might just be your biggest asset—this episode offers an unfiltered look at what it really takes to thrive in today’s ad world.
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Off Script: How to Write Your Way In
Copywriting, Awards, and the Principles That Matter
It's The Orbit Podcast
A podcast from The Orbit Collective that dives into the creative industry - delivering opinions, interviews, and valuable tips (plus a few shortcuts) for those making their break, especially juniors. Whether you’re an art director, designer, filmmaker, photographer, or anyone navigating the often chaotic universe of deadlines, briefs and pitches, this is your place.
A podcast from The Orbit Collective that dives into the creative industry - delivering opinions, interviews, and valuable tips (plus a few shortcuts) for those making their break, especially juniors. Whether you’re an art director, designer, filmmaker, photographer, or anyone navigating the often chaotic universe of deadlines, briefs and pitches, this is your place. 
Appears in episode
The Orbit
Sandra B
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