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For context I worked on a social app that created a community for people suffering from chronic illness. A lot of the discussions have ranged on how typical medicine has either failed them or cost far too much for them to continue its use. So I think you hit the nail on the head there with how a lot of these products weave stories of mysticism into their narrative to create a product that very often targets the vulnerable.

Modern medicine isn't always the good guy and in trying to label it the bad guy, we sometimes end up with an alternative badder guy.

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