The bit about Iver Lawson selling the formula for $500 is wild. That has to be one of the worst deals in comercial history. Love that the company just owns the fact that it took 40 tries to get it right. Most brands would bury that, but WD turned it into part of the identiy. The Specialist line expansion is smart too, fixing overuse with more versions of the same thing.
The bit about Iver Lawson selling the formula for $500 is wild. That has to be one of the worst deals in comercial history. Love that the company just owns the fact that it took 40 tries to get it right. Most brands would bury that, but WD turned it into part of the identiy. The Specialist line expansion is smart too, fixing overuse with more versions of the same thing.
haha, your comment sums it all up!