🧵When Sony Made a Fake Hipster Blog to Sell PSPs

and the internet roasted them for it.

Back in late 2006, Sony landed itself in hot water with one of the most infamous marketing flops of the decade. They launched a fake fan blog called “All I Want for Christmas is a PSP,” pretending it was run by two cool, young fans who were desperate to get their hands on a PlayStation Portable for Christmas. The blog purported to be authored by “Charli…