🧵 Who Gave Helvetica So Much Power?
A history of the world’s most boringly dominant font
If fonts had a royal family, Helvetica would be the queen. It’s everywhere. On subway signs, airline logos, your resume, the IRS website, and probably whatever minimalist startup tried to sell you vitamin water with “clean design.”
But how did this painfully neutral typeface become the Beyoncé of the font world?
