Forget Glossy – Gen Z Wants Ads That Look Like They Were Made in a Basement

The Death of Glossy Perfection

RIP to the picture-perfect ad. You know, those over-the-top cinematic masterpieces with airbrushed models, glittering sets, and enough post-production to make even reality blush. Once upon a time, brands would blow their entire marketing budget on high-gloss campaigns—cue Old Spice's "The Man Your Man Could Smell Like" or Chanel No. 5's fuelled with cel…