The Orbit

The Orbit

Home
Podcast
Notes
Shop
Archive
About
🧵 How Nike’s ‘Just Do It’ Slogan Was Inspired by a… Death Row Inmate?
The surprising (and kinda creepy) origin story of Nike’s iconic phrase.
 • 
The Orbit
 and 
Marta Litson
From Knock‑Off Boots to the Greatest Mafia Movie That Doesn’t Exist
Goncharov (1973) – Artifact of the Week
 • 
The Orbit
 and 
Paula Smiri
🛸 The Orbit Dispatch: Issue #8
AI Mushrooms, Insect Aliens, and the Return of the McGriddle: Culture’s Weirdest Timeline Yet
 • 
The Orbit
Most Popular
View all
Forget Glossy – Gen Z Wants Ads That Look Like They Were Made in a Basement
 • The Orbit and Marta Litson
24
Not Just One Vibe: Why Gen Z is More Than a One-Note ‘Aesthetic’
 • The Orbit and Paula Smiri
FREEBIE: Personal User Manuals: A Guide to Not Driving Your Coworkers Crazy
 • The Orbit and Marta Litson
ADHD was the name I never knew.
 • The Orbit and Sumit Roy
Your Portfolio Isn't a Graveyard: Why You Should Kill Your Darlings
 • The Orbit and Marta Litson
🧵 The Monster Energy Conspiracy Theory That Convinced Boomers It Was Satanic
 • The Orbit and Marta Litson
1

Recent posts

View all
The Generation That Killed Everything
Except Good Design
 • 
The Orbit
 and 
Marta Litson
🧵 The Max Headroom Hijacking
The Night TV Lost Its Mind
 • 
The Orbit
 and 
Marta Litson
🪐 The Orbit Dispatch: Issue #7
To AI or not to AI
 • 
The Orbit
Musk, Myths, and Marketing:
The Power of PR in the Age of Space Tech
 • 
The Orbit
 and 
Sophie Victoria Lansen
49:15
Off Script: How to Write Your Way In
Copywriting, Awards, and the Principles That Matter
 • 
The Orbit
 and 
Sandra B
🧵 How to Be Gaslit by a Digital Pet
Emotional Design or Just Straight-Up Manipulation?
 • 
The Orbit
 and 
Marta Litson
Recommendations
View all 11
Creative Parenting Club
Creative Parenting Club
Creative Parenting Club
Let's talk branding
Let's talk branding
Stef Hamerlinck
Business & Marketing with Nika
Business & Marketing with Nika
Nika Kotláriková
Späti Stories
Späti Stories
Späti Stories
Write10x
Write10x
James Presbitero
The latest from
The Orbit
🧵 How Nike’s ‘Just Do It’ Slogan Was Inspired by a… Death Row Inmate?
User's avatar
Marta Litson
🧵 How Nike’s ‘Just Do It’ Slogan Was Inspired by a… Death Row Inmate?
User's avatar
Paula Smiri
From Knock‑Off Boots to the Greatest Mafia Movie That Doesn’t Exist
User's avatar
Sandra B
Off Script: How to Write Your Way In
User's avatar
Rocío Tenaglia
Why Diverse Perspectives Are Needed Now More Than Ever
User's avatar
Ready to join The Orbit? We curate the weirdest corners of visual culture - with essays, roundups, and interviews.
© 2025 The Orbit
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture